While working as a CD at Razorfish, Quicken engaged us to redesign Quicken.com as part of Intuit’s strategic refocus on customers by improving the overall online experience.

Quicken is an extremely successful accounting product. So much so, in fact, that it almost sells itself through customer-evangelists. They were, however, aware that they could be capitalizing more on that powerful base of believers. The overarching aim of the new site was to optimize opportunities and customer experience for Quicken brand customer acquisition, cross-selling and up-selling. Other important business objectives included improving online help and support to increase Net Promoters and for the new site to provide a platform for successfully launching new Quicken products.

Improvements to relevancy, consistency and user experience were critical success factors in improving the Quicken.com on-line experience.

Also noteworthy - I authored a detailed Brand Brief so Quicken would be able to continue to grow and evolve their online brand strategy (content, function and design) while still maintaining the original principles.

Early on in the relationship, I built a concept book entitled, “A Book of Ideas for Growing the Quicken Brand”. I presented it to the Quicken team at a dinner kick-off meeting during dessert at a restaurant overlooking the San Francisco Bay. The result was as I had hoped: the director of marketing was thrilled to be working with us and couldn’t wait to develop the ideas.

A Book of Ideas for Growing the Quicken Brand

Quicken concepts: Redheads, Financial Warriors, simple solutions to financial puzzles

Quicken concept: owning the color red

Quicken concepts: familiar finacial clichés

Quicken concepts: snappy, problem solving rhymes

Quicken.com before and after