Levi Strauss’ old online presence did not reflect their unique, ground-breaking history: from best business practices to product innovation to timeless world wide fashion icon, Levi Strauss & Co. is truly a company of “firsts”. The challenge was to reinvent Levi Strauss’s corporate presence to appeal to their primary audiences in the most technologically modern, compelling, patently Levi’s way.

By realigning the communications strategy to suit their new message, developing three different visual and voice concepts to choose from, and selecting the right technology to align with their internal team’s capabilities, the new site brought to light some of the most unique and interesting aspects of Levi Strauss’ 150 year old business through a clever, interwoven framework of storytelling, graphic design, and technology.

Communication strategy overview

Project war room

Moodboard concept: Artifact

Moodboard concept: DNA

Moodboard concept: Change

www.levistrauss.com today